Do Your Press Ads Create Immediate Impact?
As you have no doubt heard it said before, print ads need to be able…
Following on from my recent posts on how to make your press advertising more impactful, I thought a very brief post would be in order today taking the opposite approach – what are the ’10 deadly sins’ you need to make sure to avoid in your press advertising?
Here they are in all their glory – avoid them at your peril!
And a bonus one which often irritates:
11. Small-type. Text that is below 12-point size can be unenticing and difficult to read for many people.
Whilst these are the most common mistakes I see in press advertising, I’m sure you have many other ‘pet peeves’ – please do let me know below which ones you see most often…
If you’re interested in exploring this area in more detail (together with relevant examples), you might like my recent book ‘Successful Marketing Communications’. If you have any thoughts or comments, do drop me a line below.