Imagery – The 8 Deadly Sins

My last few posts have been focusing on the theme of how to make the imagery in your marketing communications more effective, so I'd like to finish up today by…

Imagery – Two Common Questions

Today I want to focus on two questions I'm frequently asked with regards to imagery: firstly should imagery be the same across all communications channels within a campaign, and secondly…

How To Use People Shots Effectively

Incorporating imagery of people can be a powerful way of capturing attention and dramatising your proposition. The risk however, is that if not done in an interesting and involving way,…

How To Get The Most Out Of Your Imagery

According to advertising guru John Hegarty, in today’s screen-based, information-laden environment ‘the value of visual language has increased, even as the influence of the written word has decreased… the power…