How to Write With More Impact

According to renowned copywriter Andy Maslen: "Your English, while faultless, must also be invisible to your reader; we don’t want them noticing our style, just ordering our products". Assuming you…

Make it Personal

According to legendary ad-man Bill Bernbach, a communication ‘must establish its own unique personality, or it will never be noticed.’ To put it another way, your reader should feel that…